Sveriges nr 1 inom blondering och slingor!

Schwarzkopf Blonde har produkter för alla behov, oavsett om du vill bli platinablond eller bara ljusa upp ditt hår. Med kraften från olja blonderar formulan i Schwarzkopf Blonde för första gången upp till 9 nyanser, för ett kristallklart och strålande blont hår. Formulan är även berikad med en speciell mix av neutraliserande pigment som absorberar gula undertoner. Den avslutande conditionern med blå pigment ger en sval glänsande nyans medan den stärker och slätar ut hårstrukturen efter blonderingen. Nu kan du enkelt blondera ditt hår hemma, oavsett om du vill ha diskreta slingor eller samma blonda hårnyans som den svenska supermodellen Elsa Hosk.


One (1) lucky contestant will win a weekend trip to Paris, France for two. You will also win Schwarzkopf Blonde products chosen especially for you by the brand’s consumer service department. Schwarzkopf Blonde will fly the winners to Paris and pay for two nights in a beautiful centrally located hotel. The winner can show of the new blonde locks on a fabulous getaway. 


Two (2) (on each market: Finland, Sweden, Norway, Denmark) Additional winners will win one Schwarzkopf Blonde product chosen especially for you by the brand’s consumer service department to help you on your path to unlimited blonde!


To participate in the competition contestants must share images/ a comment of their funniest, craziest or worst blonde coloration mistakes. Photos/ or the comment must be shared on Instagram and utilize the hashtag  #RescueBlonde, along with your true characteristic story behind the picture/comment and motivate why you need Schwarzkopf blonde products - to win. The offer is valid between 11-02-2018 and 25-05-2018. The winners will be contacted through Instagram Direct Message or/and email and be announced with their motivation by the Schwarzkopf Jury, three weeks after the competition ends. To enter you must be over 18 years old. See below for terms and conditions.


Terms and Conditions


To participate

You participate in the contest by uploading an image of yourself / or share a comment (when blonde coloring gone wrong) at Instagram under hashtag #RescueBlonde, describe your characteristic story behind the picture/comment and motivate why you need Schwarzkopf blonde products to save your hair. The competition is open from the 11-02 2018 at. 09.00 to 25-05 2018 at. 23:59.



After finishing the competition on each market, the contestant who has the most characteristic motivation, but also has the greatest need for Schwarzkopf blonde products  to be chosen and receive the following:


First prize

  • Two (2) round-trip tickets to Paris, France.
  • Accommodation for two (2) persons in a double room, during two (2) in Paris, France.
  • One (1) Schwarzkopf blonde product.

Total value: approximately 15,000 nok.


Second prize

  • One (1) Schwarzkopf blonde product.

Total value: approximately 150,00 nok.


Schwarzkopf will pay for flights and a hotel for the winner and a friend for a weekend in Paris France. The date of the trip will be decided upon at a later time between the winner and Schwarzkopf, but must be completed during 2018 (i) or otherwise defame, Henkel, its affiliates or their respective businesses, brands or products. The winners may not  (A) promote violence, discrimination based on race, gender, nationality, religion, disability, sexual orientation, age or family status; (B) promote illegal activities or violations of the intellectual property rights of others; or (C) promote activities generally understood as Internet abuse. If the Winners engages in these behaviors the Client reserves the right to promptly refuse the right to the provide the prize. 



The winners will be contacted on Instagram Direct Message or/and email, after the end of the competition period. Decisions regarding prize can not be appealed and any winnings tax will be paid by the winners. Henkel is not responsible for any travel expenses to / from Copenhagen/Stockholm/Helsinki/Oslo in order to travel to Paris, France on this matter.

The Winners will be chosen on following criteria’s (A) the most characteristic motivation based on their personal experience when going blonde gone wrong (B) best need of Schwarzkopf blonde products.



To participate in the competition, you must be resident in Sweden, Denmark, Norway or Finland and be over 18 years old. You can only compete once during one and the same competition period.

Contestants and winners shall not have any right to use or refer to the Henkel (Schwarzkopf) name or trademark or any other name or trademark of Henkel (Schwarzkopf) or its affiliates for any purpose whatsoever, without the brand's prior written approval on a case-by-case-basis. Any approval given hereunder shall apply only to the particular name or trademark and for the specific purpose, for which the approval was expressly given.



Responsible for the competition is Henkel Norden AB 556061-4090 (otherwise referred to as Schwarzkopf or Henkel). The information you provide about yourself in connection with your participation in the competition will be processed for marketing purposes and in order to administer the competition. In connection with the publication of the winner of the contest, personal information such as first name, last name, city and results may be published on the Internet. Henkel reserves the right to disqualify contest contributions which in one way or another may be considered cheating, fraud and / or contravention of the competition rules. Henkel’s decisions can not be appealed. Henkel does not take responsibility for contest contributions that have disappeared due to technical errors. Employees at Henkel may participate but can not win.


Contest Periods

The competition is ongoing in different countries, Sweden, Denmark, Norway and Finland. The competition period in Sweden is from 11-02-2018 to 25-05-2018. This competition is governed by Swedish law and any dispute that may arise in connectin with this agreement shall be settled by the Swedish courts in Stockholm with the first instance.